Are you thinking about building a new website or looking to update your landing page? This can be difficult, especially if you are not familiar with current trends and do not understand how website design can improve traffic and conversions.
Luckily, we can share our tips on the best trends in web design today and how to use them to your advantage. So, today’s article is everything you need to know about successfully updating or creating a business website this year.
Video helps create an unforgettable user experience
Chances are you have a smartphone. Also, chances are high that your smartphone has video capabilities. Therefore, there is nothing easier than taking a video, uploading it and sharing it on your website.
The list of videos you can shoot and share is almost limitless. This can be customer testimonials, expert interviews, how-to videos, product launches, live broadcasts, or even behind-the-scenes snippets of your business.
To create a successful video, you need to put in a little effort, namely:
- Identify target market
- Develop key information
- Decide what to say to the user and identify any associated actions
- Edit Video
- Add music, text or voice-overs, if necessary
Consider user experience
When people are looking for something on the Internet — be it information or a product / service — they want to quickly find what they need without clicking through dozens of pages. If they got to your site (by accident or on purpose), of course you want them to find what they are looking for and not run away to another site.
If your site has a lot of written or video content, a WordPress table of contents plugin can be used to allow users to browse various popular themes. A table of contents can dramatically improve the user experience and increase your site’s search engine rankings.
You also need to optimize your website for mobile (if you haven’t already), make sure you use attractive images, and be sure to remove any broken links as they can upset or confuse your customers.
When modifying / creating a website, make sure your contact information is available, especially if you are selling something. The ability to connect with a customer will allow you to answer questions and solve problems without losing potential sales.
If your website is more of a blog or informational landing page, a contact form is still important. Your audience should be able to write reviews about what they would like to read, comment on content, and even offer additional information on your topics.
Make sure the contact form is easy to fill out. The last thing you would like is to lose a customer or user due to complaints about the contact form.
In addition to giving customers the ability to contact you through a form, it’s worth considering how to contact them through a subscriber list. See how your site is collecting information and if it is doing well. Provide your audience with the ability to easily subscribe to newsletters, updates, and other interactive forms.
Make sure your site is found
There is nothing worse than wasting time, effort and money building or updating a website just to get more traffic once. To maintain consistent traffic, a site must be search engine optimized.
Typically, an SEO strategy involves the use of keywords, internal and external links. Consider the fact that search engines «crawl» website titles and tags to better understand what information is available — which means that the titles are just as important as the content.
Another way search engines «read» information from your site is by reading the meta tag. A meta tag is a small piece of your page description that is usually visible in search results. This property makes it important both for ranking and for letting users know if your site is relevant to their needs.
Seeing the fruits of your labor
Choosing a website design, changing it or creating a new one — often causes anxiety and even defeatism. God, how much more needs to be done, and how to make it all better! Don’t worry, this is a common feeling and you are not alone. Fortunately, there are many great resources (both paid and free) that you can use to create the best version of your website.
After the work is completed, you may feel that the amount of traffic or conversions has not changed much. Don’t worry, you haven’t done anything wrong! It will take time for people to grasp the changes that have been made, and the aforementioned crawlers should have time to update their indexing.
Increasing traffic or sales can take weeks or even a couple of months, but it will definitely happen!